The Playbook

Smart strategies,
Proven in practice.

These are the moves we’ve seen work time and again—refined through our agency work, but simple enough for anyone to apply.

Some keep high-performing campaigns alive, others build systems that make email faster and more consistent.
Together, they show that thoughtful strategy doesn’t need to be complex.

It just needs to be put into play.

Play 01:
Welcome Flow Revival

Turn past top-performing campaigns into an automated welcome flow.

Every new subscriber or customer receives your strongest emails—not just those who were around the first time.

Why it matters — Extends the life of your best work and grows conversions automatically.

Our playbook grows as we test, learn, and create. More strategies are on the way.

Plays in progress

Play 02:
The Core Kit

Build a simple UI kit with a few reusable layouts—headers, body sections, product cards.

Reuse the structure, only update text and images.

Explore Haeeum Foundry

Why it matters — Keeps every email consistent, reduces design time, and speeds up sending.

Play 03:
The Pre-Launch Build-Up

Before a major sale or announcement, run a simple competition that requires signing up to enter.

It’s clean, easy, and grows your list right before the moment that matters.

Pro tip: slow down campaigns during this period so you don’t exhaust your new audience before the reveal.

Why it matters — Expands reach and creates excitement leading into your biggest campaigns.

Play 04:
The Evergreen Edge

Identify timeless content—your most helpful guides, FAQs, or brand stories—and set them to send automatically at key moments in the customer journey.

Pairing this with some soft upsells and you have a very naturally disguised (yet helpful) upsell email.

Why it matters — Turns one-time ideas into always-on revenue drivers.

Play 05:
The Conversation Starter

Not every email needs to sell. Ask a question, run a small poll, or invite a reply. These simple interactions build a dialogue, not just a database.

Why it matters — Transforms passive subscribers into active participants.